October 22, 2020

Make the most of your roller banner

If you’re heading to a trade show or exhibition, make sure you show off your business in the best possible way. A great way to do this is with the use of roller banners or pop-up banners — these printed adverts look amazing at your stand at any event and give an unmissable impact for your brand to your customers.

To make sure you get the most out of your banner, Where The Trade Buys, and award-winning UK printing company who offer great value vinyl banners and more, share their expertise on the subject.

Make an impression

First impressions are everything, so you can’t afford to miss it when it comes to making a first impression to potential customers. A clever phrase or direct address of the audience is a good way to go. Keep your choice to just one phrase, as too many in one place can be confusing and dilutes your message. Keep your main message at eye-level.

Connect with contact details
Once your customers are interested, they’ll want to know how to get in touch — if it’s not clear, they will quickly lose interest and look elsewhere. Especially at an exhibition, when people may not get an opportunity to speak to you, you want to make sure they are given the opportunity to get in touch another time. They can quickly jot down a phone number or email address and get in touch at a time that’s convenient to them. Make sure to include a website, telephone number and email address. If you’re active on social media, why not add your Facebook and Twitter accounts, and encourage follows right there and then?

Be proud of your brand
Show how proud and confident you are in your company with a logo right at the top of your banner, and the most important message at eye level. People who are already familiar with your brand will recognise it immediately, as well as for those new to your brand, it’s in the right place to be seen and recognised.

Your image quality represents your business quality
It’s not enough to just pick a nice picture; the quality of the image must reflect the quality of your business. Use a professional image or photograph if possible. In terms of image spec, make sure it’s high-quality — 300dpi — and in CMYK colour profile ready for print.

The importance of colour
Colour schemes are hugely important to your brand’s image. Your roller banner should represent your business’ branding. Make sure the colours tie-in with your corporate colours and logo. Less is more too – let one key company colour do the talking if you think too many colours might be distracting.